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AiTechTouch is an EdTech startup, providing STEM learning solutions for 5 to 11-year-olds. As they planned to test the beta app with users, problems occurred.

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“We Need a Web, RIGHT NOW”

November, 2025.

Marketing campaigns were already being planned, timelines were fixed, and early interest needed somewhere to land. The problem was that the official website was still two to three weeks away. Design and development were scheduled, but the product test could not wait.

We needed something visible, a working site that could support a pre-launch campaign and help us learn before committing more engineering resources.

MVP in 3 Days: Just What We NEED

That gap is where vibe-coding came in.

Instead of waiting for the full website cycle, I proposed to build a lightweight MVP site in-house using the vibe-coding route. The goal was not to replace the official website or the product itself. It was to create a fast, controlled experiment that could run in parallel with the app testing.

By keeping it internally by the marketing team, we kept it highly efficient in the following ways:

• Feedback loops were dramatically shorter. There was no external handover, no lengthy requirement documents, and no translation loss between marketing intent and implementation.
• Quick update. Iterations happened daily rather than weekly. Copy, layout, and structure were adjusted based on immediate campaign needs rather than fixed assumptions.

Within days, we had a functional MVP that supported the pre-launch campaign and met basic expectations of a real company website.